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Schottland Family YMCA - 2300 W Jefferson Rd, Pittsford, NY 14534 2300 W Jefferson Rd
United States

HR & Marketing – Building, and Staying on Brand, Creating a Marketing Culture

Event Start Date: 8/24/2022 8:00 AM

Event End Date: 8/24/2022 10:00 AM

Sign Up To This Event
There are currently 86 spaces left.
Cost per place: $45.00

HR & Marketing – Building, and Staying on Brand, Creating a Marketing Culture

Wednesday, August 24th



Featured Speaker: Neal Gorman - NRG Communication

In-Person and Virtual options!


In-person location: 

Schottland Family YMCA

2300 W Jefferson Rd

Pittsford, NY 14534


Sponsored by: Bond Benefits Consulting 


Correlation of HR strategy drivers & social media to drive HR goals.

This program is to provide information and recommendations related to the marketing information and coordination that is within the wheelhouse of HR professionals, and how HR can be a driver of organizational strategies.


Brand Identity – and nuances across units and departments (is the brand clear if you were a stranger standing in the lobby). Who we are, What we stand for, What we do


Evolving landscapes (need to shift and understand a new marketing culture) More overlap than ever before

Social media, LinkedIn, Glassdoor. This builds brand champions


Better alignment (we have many shared goals)

HR and Marketing have traditionally been very siloed

Be sure to connect and align with your existing Marketing and communications teams.

To promote outstanding work, an outstanding organization, a clear and strong internal brand and external brand, connect with people, potential hires.

Together, can amplify shared messaging


Opportunities for better synergy

Employee engagement (storytelling, experiences)

Onboarding procedures

Telling Stories from an HR perspective

Development of brand ambassadors internal and external

Celebrate milestones and employee recognition (a great team for instance)

Mention open roles in news and or releases

Boost recruitment efforts through media


Hardwired teamwork (create a roadmap and lay the foundation)

More marketing participation, generate an organic enthusiasm for sharing

United on the inside

Better informed staff, more sharing

Decide on roles, set goals and create best practices for communication

Maintain momentum

Evaluate along the way


By the end of this session, participants will:

Strategic coordination of HR goals using Marketing techniques

Be able to articulate the connections between HR activities and marketing

Understand the evolving landscapes in marketing, and how synergies between HR & Marketing impact internal and external branding.