HR & Marketing – Building, and Staying on Brand, Creating a Marketing Culture
Wednesday, August 24th
8am-10am
Featured Speaker: Neal Gorman - NRG Communication
In-Person and Virtual options!
In-person location:
Schottland Family YMCA
2300 W Jefferson Rd
Pittsford, NY 14534
Sponsored by: Bond Benefits Consulting
Correlation of HR strategy drivers & social media to drive HR goals.
This program is to provide information and recommendations related to the marketing information and coordination that is within the wheelhouse of HR professionals, and how HR can be a driver of organizational strategies.
Brand Identity – and nuances across units and departments (is the brand clear if you were a stranger standing in the lobby). Who we are, What we stand for, What we do
Evolving landscapes (need to shift and understand a new marketing culture) More overlap than ever before
Social media, LinkedIn, Glassdoor. This builds brand champions
Better alignment (we have many shared goals)
HR and Marketing have traditionally been very siloed
Be sure to connect and align with your existing Marketing and communications teams.
To promote outstanding work, an outstanding organization, a clear and strong internal brand and external brand, connect with people, potential hires.
Together, can amplify shared messaging
Opportunities for better synergy
Employee engagement (storytelling, experiences)
Onboarding procedures
Telling Stories from an HR perspective
Development of brand ambassadors internal and external
Celebrate milestones and employee recognition (a great team for instance)
Mention open roles in news and or releases
Boost recruitment efforts through media
Hardwired teamwork (create a roadmap and lay the foundation)
More marketing participation, generate an organic enthusiasm for sharing
United on the inside
Better informed staff, more sharing
Decide on roles, set goals and create best practices for communication
Maintain momentum
Evaluate along the way
By the end of this session, participants will:
Strategic coordination of HR goals using Marketing techniques
Be able to articulate the connections between HR activities and marketing
Understand the evolving landscapes in marketing, and how synergies between HR & Marketing impact internal and external branding.